​Drew Lauer collaborated as Director of Photography alongside director Justin Lazernik for Day One Agency’s campaign with Pacifico Mexican Lager Beer. The campaign, centered around the tagline “Find Your Own Way,” aimed to capture the essence of individuality and exploration. Drew's beverage cinematography focused on slow-motion shots of beer being poured, highlighting the smoothness and effervescence of Pacifico. The visual emphasis on cascading bubbles and the golden hue of the lager was designed to evoke a sense of freshness and the invigorating experience of enjoying a Pacifico. These product-focused visuals complemented the campaign's overarching message, celebrating the unique paths individuals take and the refreshing moments that accompany them.​

Filmed with Phantom Veo4K and vintage rehoused Canon Canomatic prime lenses from Mediabox Camera, along with the Mia motion control system by Motorized Precision and on special effects and rigging by Dragonfly.