LANEIGE // Bouncy & Firm Serum

by COMMONDEER

Executive Producer Lars Ruch

Director Alfred Marroquin

Director of Photography Alexander Alexandrov

Producer Melissa Larsen

2nd Unit Director / DP Drew Lauer

​Drew recently served as the 2nd Unit Director & DP for Laneige’s “Bouncy & Firm” serum campaign featuring Sydney Sweeney. The campaign, centered around the tagline “Feel the Bounce, See the Plump,” aimed to highlight the serum’s skin-plumping and firming properties.

Drew focused on capturing the product shots, emphasizing the formulation’s ability to enhance skin glow and elasticity. His work contributed to the visual storytelling that underscores the serum's benefits, aligning with the campaign's goal of showcasing radiant, youthful skin.

SEE MORE CAMPAIGNS

BEAUTY BLENDER

NEUTROGENA

BEHR | RUMORS

Let’s get cookin’.