LANEIGE // Bouncy & Firm Serum
by COMMONDEER
Executive Producer Lars Ruch
Director Alfred Marroquin
Director of Photography Alexander Alexandrov
Producer Melissa Larsen
2nd Unit Director / DP Drew Lauer
Drew recently served as the 2nd Unit Director & DP for Laneige’s “Bouncy & Firm” serum campaign featuring Sydney Sweeney. The campaign, centered around the tagline “Feel the Bounce, See the Plump,” aimed to highlight the serum’s skin-plumping and firming properties.
Drew focused on capturing the product shots, emphasizing the formulation’s ability to enhance skin glow and elasticity. His work contributed to the visual storytelling that underscores the serum's benefits, aligning with the campaign's goal of showcasing radiant, youthful skin.
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